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Travel trends & insights

Data-driven insights to shape your next campaign

We combine 20 years of proprietary lastminute.com search, booking, and behavioural insights with third-party intelligence from our network of leading global brands. We don’t simply provide data, we use these real-time signals as the foundation for building smarter, more agile marketing strategies.

Discover our reports

What’s Captifying the travel industry?

IN PARTNERSHIP WITH CAPTIFY

Travel Horizons 2025

Summer edition

Travel Horizons 2025

Key trends & predictions

Travel Horizons 2024

Couples edition

Travel Horizons 2024

Family edition

    How we can help

    Identify your audience

    Pinpoint high-intent travellers based on their current search and booking activity.

    Monitor trends

    Track emerging shifts in traveller behaviour and destination preferences.

    Forecast demand

    Predict future travel surges to optimise your media timing and investment.

    Explore opportunities

    Identify untapped market gaps to maintain a competitive advantage.

    Precision reporting

    Measure campaign impact with transparent, data-led results.

    Let’s build your campaign