Case Study
A year-round adventure beyond the ordinary

Tenerife chose lastminute.com to position the island as a destination for year-round travel. The campaign invited German solo travelers to discover Tenerife outside the usual stereotypes, exploring experiences that extend beyond the typical sun-and-beach image.

The campaign aimed to attract the identified target during the off-season by highlighting tailored itineraries and engaging opportunities that genuinely resonate with their interests and travel behaviors. Carefully selected locations and activities were showcased to spark curiosity and engagement, while reinforcing Tenerife’s image as a dynamic and authentic destination.