Forward x Tenerife Tourism Board

Case Study
A year-round adventure beyond the ordinary

MARKET

Germany

Services provided

Content production, Media distribution, Influencer activation

Tenerife chose lastminute.com to position the island as a destination for year-round travel. The campaign invited German solo travelers to discover Tenerife outside the usual stereotypes, exploring experiences that extend beyond the typical sun-and-beach image.

Campaign travel hub

Idea

The campaign aimed to attract the identified target during the off-season by highlighting tailored itineraries and engaging opportunities that genuinely resonate with their interests and travel behaviors. Carefully selected locations and activities were showcased to spark curiosity and engagement, while reinforcing Tenerife’s image as a dynamic and authentic destination.

Media distribution onsite

Execution

An end-to-end approach combined original content production, featuring one German influencer to amplify reach and appear as on-screen talent, alongside footage captured by travel filmmakers, which enabled the creation of content aligned with the multichannel strategy and tailored to the specific formats and requirements of each platform, from social media to on-site banners.