Forward x Slovenia Tourism Board

Case Study
Young, wild & green: explore Slovenia

MARKET

Germany

Services provided

Content production, Media distribution

+1.03%

of CTR for media offsite

(avg. benchmark 0.5%)

+2%

of VTR

for social media activities

1’57”

average dwell time

(average 60”)

+676k

impressions

overall

Surrounded by pristine beaches, lush forests and hidden natural gems, Slovenia offers travelers a destination full of adventure and authentic sustainable experiences, establishing it as the ultimate green playground for young, eco-conscious explorers.

Campaign Travel Hub

Idea

We combined immersive storytelling with targeted digital activation: first capturing attention through inspiring nature-driven content, then guiding users toward concrete travel experiences tailored for summer. The campaign transformed Slovenia’s natural wonders into a relatable, aspirational lifestyle, encouraging the audience not just to dream of nature, but to live it.

Media distribution onsite

Execution

We spent ten days across Slovenia to film its most spectacular experiences. This original content became the heart of a multi-touchpoint media activation designed for maximum reach and engagement. We activated a mix of social, digital and video formats, adapting each asset to different platforms to inspire, inform and convert young travelers looking for their next sustainable summer escape.