Spain, France, Belgium, Germany, Netherlands, Norway, Sweden, Finland and Denmark
Services provided
Content production, Media distribution
6.1%
CTR for META
(avg. benchmark 1.14%)
55.1k
clicks
on social media videos
+15.3M
impressions
delivered
Quintana Roo is one of Mexico’s most visited regions, yet many European travelers remain unaware of the full breadth of experiences it offers. Our campaign set out to broaden the destination’s perception by showcasing the lesser-known areas, increasing awareness across key markets, with a particular focus on Northern Europe.
Campaign Travel Hub
Idea
The creative idea focused on revealing a more diverse and authentic Quintana Roo. By moving beyond the region’s most familiar imagery, the campaign highlighted contrasting landscapes and experiences, positioning the destination as a place of discovery, richness and variety, capable of appealing to different travel mindsets within a single region.
Media distribution onsite
Execution
We produced original content featuring actors and travel filmmakers, creating a narrative made to motivate discovery. The campaign was supported by dedicated landing pages for and amplified through a multi-channel activation combining digital, social, email marketing and high-impact DOOH placements in key European stations and airports.
