With more than 300 days of summer, Malta is a whole year destination that can be enjoyed till late autumn. The campaign aimed at promoting the destination and its variety of experiences in the off-season period to the UK, German, French and Italian markets.
Objectives
Increase inspiration
Raise awareness and consideration
Generate bookings
The activation
We ventured with a crew made of 5 travel influencers and professional travel filmmakers to explore Malta and the nearby Comino and Gozo for a 12-day content production. From Scuba diving on ancient shipwrecks, to exploring the mysterious undergrounds of La Valletta to cooking their own food with a farm to table cooking class the influencers experienced over 44 different activities and showcased them live while the filmmakers captured cinematic content to feed a multi-channel media campaign on each market involved.
