Forward x Madeira Tourism Board

Case Study
Adventures for every season

MARKET

Italy

Services provided

Media distribution, Influencer activation

We teamed up with Madeira’s official tourism board to position the island as an inspiring year‑round travel destination for the Italian market. The campaign sought to broaden perceptions of Madeira beyond its traditional spring/summer appeal by drawing attention to its mild climate, dramatic landscapes and world‑class outdoor activities.

Idea

The campaign showcased the island’s diverse character through vivid, experience-driven content. A content creator immersed themselves in every corner of the island capturing moments that inspire viewers to experience Madeira firsthand.

Influencer’s content

Execution

Filming used a point‑of‑view style to make viewers feel part of the journey, from dramatic hikes to hidden local scenes. This original footage became the core of a cross‑platform activation, including a dedicated landing page and media placements, designed to motivate travel planning.