Loreto, a historic landmark nestled between stunning mountain ranges and the Sea of Cortez’s rugged coastline, is Baja California Sur’s oldest town. In this campaign, we have set out to encourage and inspire our European traveller base to discover a destination that’s packed with beauty and adventure.
Objectives
Increase inspiration
Raise awareness and consideration
Generate bookings
The activation
A professional video production team joined us on a short but enlightening journey to the destination to create a multi-channel campaign.
In 3 days, we captured stunning footage of the local traditions and sea adventures around the nearby islands.
We designed a microsite with original content, including shoppable experiences, editorials, and special offers that are exclusive to those who visit the destination.
To maximise outreach, we launched a media display activation on our personally operated channels, as well as on our off-site audience extensions. Our aim, with this strategy, is to generate a buzz around La Paz, showcasing it as a unique travel destination to a wide range of audiences, encouraging our European travellers in particular to discover this stunning region.
