Forward x HiHome

Case Study
A journey into authenticity

MARKET

UK and Germany

Services provided

Media distribution, Influencer activation

Our collaboration with Hihome focused on increasing brand visibility and driving traffic to their platform, targeting travellers from the UK and German markets. The goal was to inspire those planning a winter trip to Saudi Arabia to consider booking the authentic and original experiences on offer.

Idea

The campaign was designed to establish Hihome as the leading platform for genuine and immersive journeys. By highlighting the unique ways travellers can engage with local culture, our idea was to inspire mid-income travellers by showcasing some of the most remarkable activities available.

Influencer Activation UK

Execution

A key component was the collaboration with two influencers from our target markets, each contributing in complementary ways. One focused on creating authentic, experience-led content, while the other amplified the narrative through curated posts and storytelling across their own channels – together strengthening the impact of the wider media campaign.