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Forward x Abu Dhabi Tourism Authority

Case Study
Your Abu Dhabi story starts here

MARKET

UK, Ireland, France, Germany, Italy, Spain, Switzerland, Sweden, Austria, Netherlands, United Arab Emirates, USA and India

Services provided

Content production, Influencer activation, Media distribution

+25M

impressions

delivered

+100k

clicks

overall

+60k

page views

across 9 markets

As part of a three-year partnership, we collaborated to showcase the Emirate as a place where every traveller can design their own adventure, exploring a rich mix of experiences for all kinds of interests.

Campaign Travel Hub


Idea

Through authentic, destination‑led storytelling we highlighted how each traveller’s path can be uniquely meaningful, inspiring viewers to see Abu Dhabi as more than a typical stopover, as a place worth exploring in depth.

Media distribution onsite


Execution

Four travel influencers and a video production crew captured bespoke content across key areas that represent the emirate’s diversity. This original footage was integrated into a dedicated campaign hub and amplified through display media, social platforms and strategic digital placements, blending creative narratives with targeted media to engage audiences.

Social media ads


Your turn? Let’s create something unforgettable together


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